Instagram & WhatsApp speed-to-lead
Your next patient is sat in your Instagram DMs at half nine on a Sunday, messaging two other clinics as well. This answers in seconds, in your clinic's voice, then passes your team a warm lead who is ready to book.
The bookings quietly leaking out of your DMs
Most aesthetics enquiries land on Instagram and WhatsApp in the evening and at weekends, after the front desk has gone home. The person enquiring is keen right now, so they contact two or three other clinics as well. By Monday one of those clinics has already sent a warm reply and taken the booking. A first-time aesthetics patient who stays is worth £2,950 to £7,250 a year. An enquiry left until morning is not a missed message, it is years of visits walking next door. The enquiry was never the problem. The wait was.
~78%
of enquirers book with the clinic that replies first
inro.social / sumgenius.ai (US med-spa data, directional)
How it works
How it runs, step by step
Automated where it saves you time, with your team in control of every message.
A patient messages you
Someone sends a DM on Instagram or a WhatsApp message, at any hour. The system sees it the moment it arrives, whether that is noon on a Tuesday or gone eleven on a bank holiday.
They get a real reply in seconds
A short, personal message goes straight back in your clinic's voice, with your details and the next step to book. It reads like your receptionist wrote it, and it says plainly that this first reply is automated.
Your team picks up the warm lead
You are alerted straight away, and a real person takes the conversation on with the full thread in front of them. The automation holds the first thirty seconds, never the relationship.
The booking lands with you
Because you replied first, the consultation goes in your diary rather than the clinic down the road, from an enquiry that would otherwise have sat unread until morning.
What you get
Instant first reply on Instagram and WhatsApp
Every new DM and message gets a personal answer within seconds, day or night, on the same channel the patient used to reach you.
Replies in your clinic's own voice
We match the wording to how your front desk actually speaks, so nothing reads like a template, and you sign off every line before it goes live.
A clean hand-off to a real person
Warm leads are flagged and passed to your team with the whole conversation attached, so nobody has to start the chat cold.
A consented list with one-tap opt-out
Messaging runs on a permission-based list any patient can leave in one tap, and their health details are handled as special-category data under UK GDPR and PECR.
First-reply times in your portal
You can see your median reply time and the share of enquiries answered within five minutes, split by Instagram and WhatsApp, so the result is measured rather than promised.
Outcomes
- More consultations from the enquiries you already pay to attract
- A fuller diary on the evenings and weekends you used to lose
- Hours back for your front desk while they are mid-treatment
- Fewer keen patients lost to the clinic that happened to reply faster
The numbers
Why it's worth doing
21×
more likely to turn an enquiry into a booking when you reply within five minutes
inro.social / sumgenius.ai (US med-spa data, directional)
£2,950-£7,250+
what one retained aesthetics patient is worth a year in the UK
boutiqueseo.co.uk aesthetics patient LTV
~75%
of clinic revenue is repeat business, so a first booking pays back for years
prospyrmed.com; americanmedspa.org 2022 State of the Industry — directional
Built for
- Most of your enquiries arrive as Instagram DMs and WhatsApp messages
- Nobody can watch messages after hours, at weekends, or mid-treatment
- You have watched a keen enquiry go cold because no one replied in time
- You want faster replies without losing the personal feel your patients expect
FAQ
Answers before you ask
Safe by design
This is built to keep you on the right side of the regulators from the first message. Messaging runs on a consented, suppressible list with a one-tap opt-out, patient health details are handled as special-category data under UK GDPR and PECR, and every automated reply says that it is automated, as the EU AI Act requires. The copy stays general and never names a prescription-only treatment or brand, in line with ASA rules, and if you add review requests later we only ever invite honest reviews from real patients, never bought, incentivised or filtered by sentiment. Safe by design, so you can leave it running without a second thought.
See it answer your next enquiry
We connect it to your Instagram and WhatsApp, tune the replies to your clinic's voice, and let you approve every word before it goes near a patient. A short walk-through is enough to tell whether it will fill your diary.