Patient recall & win-back
Most of your revenue comes from patients returning, yet one in three first-timers never books again. This brings them back on cycle, as a treatment fades or a check-up falls due, and re-engages the ones who've already gone quiet. Every message is personal and pre-approved.
The money that leaves quietly, twice over
It happens two ways. A patient loves the result, means to come back, then the weeks pass and nobody reminds them at the point it counts. And the ones who drifted months ago sit in your list, not unhappy, just gone. Around three-quarters of an aesthetics clinic's revenue is repeat. A patient who slips away is worth far more than their last visit, and neither loss ever lands as a figure you'd notice.
£12k-£40k/yr
recoverable revenue already sitting in a typical clinic's patient list
Reactivation Engine data (dialoghealth, monsoftsolutions) — directional
Two ways it works
Catch patients before and after they drift
Recall: before they drift
Reaches a patient just before their result fades or their next check-up falls due, so they rebook on cycle.
Win-back: after they drift
Reaches someone already past their usual return window, 90/120/180 days on. Same list, same approvals; you simply run both.
How it works
How it runs, step by step
Automated where it saves you time, with your team in control of every message.
We watch two moments
The wear-off or recall point per treatment, and a daily scan for patients gone quiet. Both run on the list you already hold.
The right patient gets the right nudge
Recall says "you're due", win-back says "we've not seen you in a while", each in your clinic's voice.
Your team approves every message
Nothing sends on its own; opted-out patients are never contacted.
Rebookings come back to your desk
Replies land with the front desk; every rebooked treatment is counted in pounds.
What you get
Per-treatment recall timing
A wear-off window mapped for each treatment you offer, so patients hear from you at the right point.
A capped dormant-list win-back sequence
A short, hard-capped run of messages to patients past their usual return window.
Human-approved messages in your voice
Every recall and win-back message is written in your clinic's voice and held for approval.
A consented, opt-out-ready list
Messages reach only patients who've agreed, with easy opt-out and health data as special-category.
A monthly rebooking + recovered-revenue report
A plain figure for treatments rebooked and revenue recovered.
Outcomes
- More repeat treatments from patients already on your list
- £12,000-£40,000/yr of dormant revenue back in play
- A fuller diary without paying for a new enquiry
- Fewer patients slipping away after one visit
The numbers
Why it's worth doing
~75%
of aesthetics revenue is repeat business
prospyrmed, americanmedspa — directional
£12k-£40k/yr
recoverable from lapsed patients
Reactivation Engine data — directional
5-25×
cheaper to win a patient back than acquire one
monsoftsolutions — directional
Built for
- Established clinics with hundreds of rarely-contacted past patients
- Front desks too busy to chase who's due or who's lapsed
- Owners with no dependable way to bring drifting patients back
- Owners who'd rather grow from existing patients than keep buying enquiries
FAQ
Answers before you ask
Safe by design
Consented-only, with easy opt-out and STOP, health data treated as special-category under UK GDPR and PECR. We never name a prescription-only treatment, in line with the ASA's rules, and any automated reply discloses that it's automated. If reviews ever come into it, we only invite honest ones: never bought, incentivised, gated, or written by us.
See what your patient list is worth
Tell us roughly how many patients you've treated and which treatments you offer, and we'll show you in plain numbers what recall and win-back could bring back over a year. No pressure, no jargon.